See Further. Run Faster.

Building SLEEK, POWERFUL Brands at ASTONISHING Speed.

Velocity in branding is impossible without clarity. Working with keen vision and precision, we create rigorous brands in record time. By eliminating the complexity and bulk of traditional agency processes and focusing on what really matters, we unleash your brand's full potential.

services

What about your brand is relevant to your audiences and unique compared to your competition?
How should your brand's story be told?
In what ways should your audiences experience your brand?
We answer these questions and, in doing so, chart the direction for your brand.
- Positioning / Repositioning
- Experience Strategy
- Design Strategy
- Brand Architecture
How should people refer to your brand?
What does it look like? Sound like?
How do audiences know that your numerous products and offerings are all affiliated with your company?
We craft your brand’s identity with a unique and memorable look that communicates what you’re all about.
- Naming / Naming Architecture
- Visual Identity Design
- Verbal Identity
What is your brand’s digital experience?
How does your brand look on the promotional items that you provide to customers?
We create the marketing materials that support your brand, including:
- Website Design
- Social Media Content
- Email Design
- Printed Collateral Design

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BACKGROUND

Sighthound was founded by Melinda Welch, who excels at helping brands leverage strategic thinking and design to communicate their vision, create exceptional customer experiences, and forge long-lasting connections with their audiences.

She has developed a diverse skill set from participating in nearly every facet of the marketing and advertising industry across her roles in boutique branding studios, PR agencies, A-list advertising firms, and brand-driven startups. These experiences have shaped a uniquely holistic view of branding, allowing Melinda to anticipate the many future applications of brand strategy and its design expression.

Melinda is also on faculty at the School of Visual Arts Masters in Branding program where she teaches three courses on the modern practice of strategy and branding. In her spare time, Melinda co-hosts a podcast where she and fellow SVA faculty members unpack brand phenomena and the cultural shifts which affect them.

Listen to Brand Box

Study Branding at SVA